Meet the Team
Owner, Lead Consultant
Heidi’s first priority is to find the joy in every project. With over twenty years as a professional editor and writer, she delights in finding those moments when language works to perfectly achieve her clients’ goals. Her knowledge goes beyond just the proper use of a semicolon. She is fascinated with the intersection of psychology and language, and helps her clients better understand the way words and grammar function in real world applications. Words can bring about great good or great harm, depending on their use.
Heidi is devoted to helping organizations and individuals target and build on communication strengths while gently finding learning gaps and addressing common writing anxieties. Her work spans the globe, including multimillion-dollar corporations, municipalities, universities, trade publications, and published authors.
She holds an M.A. in English Education and a B.A. cum laude in English, with a teaching certificate in secondary education emphasizing English instruction.
The best moment of her professional career was holding her first published article. Today she giggles at her excessive self-confidence because it was an advice column on how to parent – even though she was years away from becoming a mother. She believes everyone deserves a chance to feel the same thrill when their words are finally released into the world.
Katie’s love for words has driven her to pursue editing her whole life. As an avid reader (50+ books a year!), she is often the one returning books to the library having lightly corrected errors in pencil, and she’s not sorry about it. Helping clients polish their work into personal masterpieces brings her great joy. Words have such power when they are used well and organized just so.
Over the last few years Katie has worked with authors of short stories, blogs, websites, trade magazines and books. She is skilled at understanding the voice of her clients and the message they are trying to convey. People and their stories are very much her passion.
She holds a Bachelor of Arts in English Education from the University of Northern Colorado with a teaching certificate in secondary education. She also earned a copyediting certificate from the University of California San Diego. And with her insatiable hunger for learning, she finds herself researching something new nearly every day.
When Katie isn’t editing (or critiquing her friends’ writing on Facebook—privately, of course), she is homeschooling her kids or playing outside, often both at the same time! She loves to hike, ski, wakeboard, bike, run, walk, and garden. As a family they love to travel the US and beyond, exploring, learning, and eating their way through each state. But at the end of the day, no place compares to their beloved mountain home.
Ever since she was a little girl, Triston loved stories. Every night she would beg for just one more story. As she grew, this turned her to books. She would spend all day reading. When she got old enough, she left her small town for the concrete jungle of Portland Oregon, where she now lives.
Triston got her degrees at Portland State University: a BA in English and a BFA in Creative Writing. While in school, she learned everything from analyzing texts down to their deepest meanings to finding misplaced commas. While at university, she also worked on the Portland Review, a local literary magazine, as a reader.
These days Triston can be found writing her own works, playing video games, going on hikes, or telling bad jokes. She has a strong opinion about the Oxford Comma and is ready to pull out a red pen at a moment’s notice.
As a student at Texas Wesleyan University, Austin Roberts honed his grammatical skills and deepened his appreciation for the English language by reading too many literary works, by learning some fuzzy literary theory, and by writing too many essays—including a lengthy honors thesis entitled “The Spirit of Revelation in Ralph Waldo Emerson and Joseph Smith.” While completing his BA in English (with departmental honors as well as one of those fancy Latin honors), he also strengthened his knowledge and skills by working as a writing tutor. In this role, he wielded a red pen and pored over hundreds of students’ papers to detect grammatical mistakes; he also provided instruction on various writing-related topics.
Now, as a writer and an editor, Austin labors diligently to craft the perfect sentence (or the almost perfect sentence), to powerfully enhance the style and voice of a given text, and to eliminate any errors. With extreme focus and tireless resolve, he seeks to transcend the grammatical imperfections and the syntactical or stylistic defects that tend to appear in any writer’s work—regardless of their level of experience. Towards this end, he spends many hours, perhaps too many hours, reading and re-reading the same lines of an essay or a manuscript. His ultimate goal is to produce a piece of writing that needs no further polish or refinement.
Outside of writing- and editing-related pursuits, Austin enjoys reading (of course), exercising, watching movies, and spending time with his fiancée Justine.
Graphic Designer, Artist
Dana’s love of art started from the time of her birth. Everyone has abilities or talents that come naturally. Art has been that for Dana. Dana’s high school art teacher was particularly important in guiding her towards graphic design. She attended a design program which included a foundation in fine arts that expanded into more advanced techniques and media, as well as business classes, photography, computer design—valuable skills that play a considerable role in art as a business. She graduated with a Professional Degree in Advertising Design.
While at college, Dana met another budding artist, Rusty Lynd, and after graduation they started a partnership together. First it was just business, but happily for Dana’s dad, they also started a marriage partnership. There has been much creativity between them, most notably 4 children and 4 grandchildren to date!
Dana worked for two local advertising agencies and eventually entered into a thriving business partnership with Rusty. Clients in fields such as health care, manufacturing, mining, and various small businesses have benefited from Dana’s vision of their image. Dana has also authored and illustrated a children’s book, has been a guest author speaking at local schools, and teaches private art lessons to elementary kids.
Dana enjoys learning about new businesses and professions and telling their stories through design. She finds it gratifying to improve the visual literacy of various companies and then observe their success.
Along with her love of art, Dana finds great solace in nature. Her backyard has a variety of flora and a beautiful waterfall. She has two miniature horses that she broke to take saddles and is currently working on harness training. Along with the minis, she has two cats, five guinea pigs, and many fish. Family, nature, and art sum up her passions.
Rusty is a person of many talents and experiences. He grew up on a wheat farm in north Idaho. There he was able to help with everything from driving heavy equipment to shoveling out barns, raising sheep and cows to hauling grain to the elevators, logging to hauling hay. In addition to the skills learned on the farm, he enjoyed outdoor activities and almost any sport that was available. He also had an aptitude with art.
Rusty moved to the big city of Spokane, Washington to earn a professional degree in graphic design and advertising at Spokane Falls Community College. While there he met his wife and business partner Dana. He spent his internship at a large design firm in Seattle, Washington. Upon graduation he worked for a couple of small advertising agencies before starting his own design business with Dana.
This wide array of experiences helped him better understand and communicate with the many varieties of people and businesses he worked with over the years. These clients have ranged from manufacturing, health care, mining companies, engineering firms, geologists, non-profit organizations, and a variety of small businesses. Design work has included logos, company identity packages, brochures, annual reports, outdoor billboards, vehicle and building signage, product packaging, books, catalogs, print and web ads, the list goes on.
Rusty was asked to join the art department at the KXLY Broadcast Group. When he started working KXLY consisted of a television station and two radio stations. Currently serving as Senior Designer, he provides marketing and sales support for a total of three television stations and seven radio stations.
Rusty enjoys working for the broadcast company, but when working with AdVentures he is able to offer design work to a wide variety of industries where he gets excited to learn about new products and professions. He is skilled at bringing a client’s vision to life, but expanding his knowledge of the work people are doing around him is what he really enjoys.